I'm glad I took some pictures when I did as a "For Lease" sign went up in the window in late 2014. By the spring of 2015 the store was empty and New York Novelties was gone. But it turns out they hadn't gone far as they'd only moved a few blocks away down East Broadway across from the Kingsgate Mall. The new location was probably cheaper rent wise but the window display wasn't nearly as wonderful.
The Main Street store next to the Lee Building is fairly old and got it's start as the People's Fruit Market back in the 1940's. During the 50's times had changed and the space became Finn's Ladies and Men's Wear with Hilker's Dry Goods right next door at 2425. Today the store is home to Our Community Bikes who were forced out of their old space further up Main Street in 2015. If you look outside the store today you can see the name Christie Grants in the tile work. This store must have been there in the 1960's and it looks like it took up both spaces.
Sadly it looks like New York Novelties is no more as they closed up their store on East Broadway at the end of May. I'm not sure what happened. Maybe the new location wasn't so good or they were done in by people shopping online? Whatever the case the way the city is changing it's better to take pictures now and ask questions later as it could all be gone tomorrow!